Named after the mothers of design duo Jack McCollough and Lazaro Hernandez, Proenza Schouler began in 2002 as a senior project at Parsons School of Design. Drawing inspiration from contemporary art and youth culture as well as polished sophistication of 1960s society ladies, Proenza Schouler offers an edgy, youthful take on upscale dressing. This winning mix of traditionalism and futurism is what keeps the cool girls coming back for more.